In the forum, share how you would describe your brand like it’s a person. How would they behave? What values do they live by? How do they dress? What car do they drive? How do you see them interacting with others?
Don’t just describe physical traits, but also give examples of your brand’s engagement style – which is the key to the whole experience. (i.e. Approachable, prestige, bohemian, passionate) Write them down.